Despite moving well at times in the pocket, Aaron Rodgers isn't a “dancer,” as he says in one of a series of humorous State Farm ads.
The Green Bay Packers quarterback is, however, the most marketable player in the NFL according to a SportsBusiness Daily survey.
The paper polled 50 people in the fields of marketing, branding, sports academia and football media and the MVP of Super Bowl XLV came away with the honors.
"You first have to have success for people to even care about you," said Preston Bounds, who wrote the article for SBD. "When you do end up in ads and you're a natural on camera and you have a sense of humor and you're not stiff, that really solidifies it. Now they know, 'This guy works as an endorser.'"
Rodgers utilizes his “good guy'” persona well, endorsing Nike, Ford dealers, Prevea Health, Associated Bank and others.
The Packers’ signal-caller edged out another quarterback in Tom Brady of the Patriots, 149-143, in the voting.
Brady, who leads the Patriots into the Super Bowl on Sunday vs. the New York Giants finished ahead of a slew of other quarterbacks in Peyton Manning, Drew Brees and Tim Tebow.
Peyton Manning, Brady and running back Reggie Bush were 1-2-3 in voting the last time SBD conducted the survey in September 2006.